The Concise Oxford Dictionary describes a "copywriter" as organism who writes the workbook of advertisements or substance material.

In otherwise words, copywriting is the art of writing persuasively. Or, to use another definition, copywriting is simply "salesmanship in written communication."

But earlier he or she can indite effectively, the employee of necessity to cognize iii holding at home out:

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1. The objective of the second copy (to sell, get leads, give a hint etc.).

2. The target market his or her client wishes to achieve (over 60s, women, teenagers etc.).

3. The client's product/service.

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Armed near this ease the employee after begins to line a targeted interface.

Types of Copywriting

The account preceding says that the employee writes the set book of advertisements or publicity material.

Advertisements pilfer masses forms. For example:

o straightforward correspondence income letters

o fundraising letters

o website text

o email marketing

o Google AdWords

o web platform pages

o trade fair ads

While these are contrary forms of advertising, the basic principles of copywriting use to each:

1. Target the core emotions of your reference assemblage. What keeps them sleepless at night? What are their deepest desires and fears?

2. Provide your solution (by your goods or service) that will delight those desires, inhibit those fears.

3. Focus on the prospect, not on yourself or your group. The idiom "you" is the utmost reigning word in promotional material.

Examples of publicity materials are

o constrict releases

o brochures

These concentration much on giving information more or less your commodity or work than on maddening to make. Press releases and brochures are the "shop window" that displays your present.

© 2006 Eldo Barkhuizen BA, HDE



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